New OptiMyst electric fireplace from Dimplex wins celebrated Vesta award for Best-in-Show at the 2010 HPBExpo

March 18, 2010

Cambridge, Ontario (March 18, 2010) — Dimplex North America Limited amazed both show-goers and the Vesta award judges at the Hearth, Patio and Barbeque Expo in Orlando with its ultra-realistic OptiMyst electric fireplace. The OptiMyst was presented the Vesta award in the hotly contested category of Electric fireplaces, stoves and logs, and also received the prestigious award for Best-in-Show – Hearth Products. The fireplace raises the realism of electric fireplaces to a new level by using advanced technology that is completely new to the fireplace category. The OptiMyst is the first electric fireplace that combines the appearance of fire and smoke, and displays a true 3-dimensional flame. The life-like glowing logs and shimmering ember bed further enhance this extraordinary realism.

“The OptiMyst doesn’t just raise the bar in the electric fireplace category; it changes the game. When people see the OptiMyst for the first time, they just can’t believe that its fire is not real. It’s that convincing,” said Martyn Champ, President of Dimplex North America Limited, responding to the announcement of the wins. “These are our sixth and seventh Vesta awards and we are just delighted to receive them. We have worked diligently to bring the OptiMyst to market and believe it is the benchmark by which all new electric fireplaces will be judged.”

The OptiMyst produces the illusion of flames and smoke by creating a very fine water mist using ultrasonic technology, and illuminating that mist from below. As the mist rises through the log set, the wispy vapors take on the appearance of real flame and smoke. The result is a perfectly convincing illusion. And, because the flame is really just cool water vapor, it is completely harmless and free of emissions. Users can control the amount of flame and smoke intensity to suit the ambiance of the moment.  The OptiMyst comes equipped with a heater that can take the chill off a room or turned off to allow the OptiMyst to be enjoyed even in warm weather.

The OptiMyst is easy to enjoy; it plugs into any standard household power outlet, and the easy-fill water tank lasts for 14 to 17 hours of continuous operation before refilling is necessary. The unit also uses a built-in water recovery system in the form of a desiccant-based humidifier that pulls moisture out of the air and collects it in the reservoir for use in creating the flame effect. At forty percent relative humidity, the water recovery system produces enough water in twenty hours to generate the flame for four hours. Operating costs are estimated to be two cents per hour with the flame and smoke operating or seven cents per hour with the heater running and the thermostat cycling at fifty percent.  

People are captivated by the flicker and glow of a fireplace. Unfortunately, traditional fireplaces have been very expensive and complicated to install. That began to change in 1995 when Dimplex North America Limited introduced the first modern electric fireplace with a realistic looking flame effect. Because electric fireplaces require no complicated installation, piping or venting, they can be installed anywhere, making them ideal for use wherever a dramatic focal point is desired. Users also appreciate the ease of use, and clean, safe operation and efficiency that these fireplaces provide. Because of these attributes, the growth in electric models has far outpaced other types of fireplaces over the last decade. Martyn Champ adds, “The OptiMyst technology, with its incredible realism, may be the catalyst that converts the few remaining skeptics into true believers in the bright future for electric fireplaces.”

About Dimplex:

Dimplex North America Limited, headquartered in Cambridge, Ontario is North America’s leading manufacturer/marketer of electric fireplaces and is a division of the Glen Dimplex Group of Ireland. The Glen Dimplex Group is the world’s leading manufacturer of electric heating products, having demonstrated outstanding innovation, quality and customer service for more than 35 years.

« Back